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The planning process starts with the development (or confirmation)
of an effective marketing strategy.
Before the marketing strategy is developed, it is vital to
thoroughly review all relevant past marketing activity to
evaluate which programs have been effective and why they were
effective. During this phase, it is advisable to evaluate
competitive efforts as well. Quantitative and qualitative
analysis are heavily relied upon during the review process.
Good marketing strategy development requires the generation
of multiple strategies that can be used to achieve the same
goal. Marketing strategies should take into account product
or service positioning, target audiences, communication strategy,
price-value relationship, marketing mix, channels, budget
levels, and the application of those budgets to specific target
markets.
We can help in this process by identifying alternate strategies
that should be evaluated in the planning process. We will
help you decide upon the optimal strategy and then develop
a fully detailed plan that outlines the following elements:
- POSITIONING OR REPOSITIONING
- BRANDING
- COMMUNICATION STRATEGY
- PRICING STRATEGY
- SEGMENTATION
- ELEMENTS OF THE MARKETING MIX (ADVERTISING, SALES PROMOTION,
PRICING, ETC.)
- BUDGETING
- SALES & PROFIT PROJECTIONS
- COMPETITIVE RESPONSE
- TACTICAL PLAN OUTLINE
The planning process is time consuming and it pulls the business
manager away from the day-to-day business. Using our resources
to develop a well-orchestrated plan will allow your staff
to stay focused on running your business. This optimizes the
use of your time and gives you the best results for the time
and money invested.
We would be glad to discuss your business needs and how Evans
Consulting Group can help you develop your marketing plan.
If you are interested in learning more about how we can
help your business, please contact
us. We would be happy to discuss your specific needs and
we can provide a needs assessment to help start the process.
Many of our clients use our services on a project basis.
Depending on the scope of the project, we will provide a needs
assessment which will define opportunities, challenges, and
a high level plan outlining the process we will follow to
help your business. In order to do this effectively, we may
spend time learning the specific needs of your business. Through
this process of discovery, we will be able to quickly define
the action steps required to solve your business problems.
All information that you share with us about your business
will be kept confidential.
For more details on how we can help your business, please
contact us at your earliest convenience.
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